• South Bay Paints
    3487 S. Bascom Ave Campbell, CA 95008

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    Is it Still Paint?

    Technology isn’t something most people think of when it comes to paint, but at Benjamin Moore we’re constantly working to develop products that solve problems and make you rethink what paint can do. Since Benjamin Moore paint goes so far beyond your expectations of paint, it kind of makes you wonder...is it still paint?

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Gain a deeper understanding of how color works with these simple lessons on color basics. Learn the fundamentals of color in these simple lessons that will give you the know-how to make confident color choices and turn your dream projects into reality.

A light, airy space painted in Benjamin Moore's Pale Avocado (2146-40) wall paint, and White Dove (OC-17) trim, with table top resting serving items of varying colors. Our Perception of Color

Color is actually light, and our perception of color is a phenomenon of light. Learn more about the mechanics behind our perception of color.

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A living room in direct sunlight featuring Benjamin Moore's Greyhound (1579) wall paint. Color and Light

The type of light under which color is viewed makes a tremendous difference in how we perceive a particular hue. Learn how color and light interact.

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The color wheel is an excellent device for understanding how paint colors interact. Color Basics

Color Basics is an excellent resource to learn about color theory. You'll learn about the fundamental principles of color, from color psychology to top color decorating myths and tips.

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An image of pears in containers painted with Benjamin Moore's Blue Lapis (2067-40) and Maple Sugar (2160-30) sitting atop a wicker basket. Decorating Like A Professional

You can decorate like a professional and transform any space into your dream room.

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